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SOFTWARE

Intellectual control system
for original product
protection and marketing
brings you to the
next level of service

UNIQUE STICKERS RESISTANT

to adverse environment
conditions and materials

INTELLECTUAL CONTROL SYSTEM
FOR ORIGINAL PRODUCT PROTECTION AND MARKETING

INTRODUCTION

Problem

Modern market of products expanding every day where advertisement is playing a role of an engine which helps the products famous and high demand among consumers...

  • Modern market of products expanding every day where advertisement is playing a role of an engine which helps the products famous and high demand among consumers. Such popularity does create a risk of fake products and this negatively impacts on profit of product manufacturers and or importers as well as creating basis to loose consumers.

Currect stage

There are many systems developed for confirmation of original products, unfortunately all of them are not effective.

  • Also, other systems are sensitive for duplication/fake control system which cause failure of confirmation of original product.

Solution

This problems was studied by our team in details and decision was made to develop intellectual control system.

  • It is based on data matrix where we were able to apply intellect for the system with special protections.

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SOFTWARE

Intellectual control system for original product protection and marketing iQRex – is a Client-Server software using unique generated identification code with special algorithm with scratch protection from unsanctioned scanning of data matrix sticker.

IN-DEPTH
ANALYSIS

In parallel with protection of original products the system also provides collection of database and analysis for marketing purposes as well as gives an option for product promotional campaigns and best consumer award and or other advertisement purposes.

SYSTEM USAGE

Download of mobile application IQRex from PlayMarket, AppStore and from other sources for smartphones

Purchase of products by consumer and scanning of data matrix code with smartphone applicatication after erasing special scratch protection from sticker
Confirmation of product being original or possible fake to consumer


SYSTEM OPERATIONAL SCHEME

Request for generation of identification codes
  • Manufacturer
  • Product name
  • Product expiry
  • Product serial number
  • Other details based on customer request

Sample of data matrix sticker

Special sticker «IQREX»

ADVANTAGES OF IQREX SYSTEM

Multiplatform featured software/application (Android , IOS, Windows Phone, Blackberry)

Unique identification code for every individual product quantity

Protection of system from any external attacks

Integration with modern social network systems (Facebook, Twitter, Google and others)

Ability to collect database for marketing analysis

Protection of stickers not to be re-printed under same codes

Ability to define and award of loyal consumers

Unique stickers with intellectual data matrix resistant to adverse environment conditions

Protection of product from unsanctioned screening due to scratch cover of stickers

Application access to all potential buyers

Possibility to define source of sale of fake products (return connection)

Limited number of scanning of product data matrix (limits to be defined by customer)

Ability of system to work without internet (by sms option)

Ability to send push notifications

Multilanguage support by application/system

iQRex provides increase of turnover for product due to system being able to protect original product which helps to maximize supply of product to its actual demand on the market as well as creating environment to avoid fake products.
By using iQRex, you get additional feature for virtual communication with each individual consumer for any advertisement/promotional campaigns and bonus/award systems.
By using iQRex you have ability to have marketing analysis based on intellectual system features by receiving reports on frequent basis.

SYSTEM OPERATIONAL SCHEME

Let’s assume consumer demand for product “N” based on below provided table with some analysis. 700, 000 of bottles on annual basis for the product “N” is manufactured or imported, however the market demand for this product is around 1, 200.000. And manufacturer or importer of the products “N” is not capable to cover all demand of the market and or consumers.

In the next coming years due to persist of fake products on the market for product “N” demand is getting lower since consumers loose trust and not satisfied with quality of the products and consumer is not in a position to define whether the product original or fake.

  • Demand
  • Original
  • Fake
  • Demand
  • Original
  • Fake

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